Your Secret Guide to Social Media Marketing Best Practices-WordPress

As a small business owner, you know the ins and outs of your business. But do you also know social media? Social media is vital for every small business. Search engines use social media as a page ranking factor. Potential customers look to social media to establish trust, learn current information and more. Your business needs social media. But are you the right person to manage your social media profiles? In most cases, probably not. Here’s why: The Benefits of Social Media A study by Hubspot revealed 80% of internet marketers used social media as part of their overall marketing strategy. Another study, by Social Media Examiner, showed that 97% of all businesses had a social media account. But simply creating a page isn’t enough. Your social media efforts need to work towards a goal. Most businesses will have two main goals for social media: Increase your site’s position in the search results Increase trust and engagement among your customers (and potential customers) A study by Texas Tech University shows that frequent social media posting has a direct correlation to how trustable people find your brand. More posts equals greater trust. Additionally, each post increases the chances of new customers becoming aware of your business. Posts lead to brand awareness and site visits. Obviously, the more people who know of your brand and visit your site, the more likely you’ll have an increase in sales. Ideally, you’ll want to publish new content to your social media platforms every day. What Social Media Platforms Should You Use? According to Small Biz Trends, these are the top five most popular social media sites in 2016: Facebook Twitter LinkedIn Google+ YouTube Pinterest So, do you just want to create a profile for each platform? Not necessarily. You really only want to spend time […]

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